Moodboard
Tools: Figma
To expand my skill set, I came up with the fictional assignment Echo Requiem: a logo for a game set in the future, after the world has ended. In it, you receive a signal to explore the world and find your way back home.
To create the right vibe (technological and dilapidated), I searched for existing logos that fit this theme to see which elements gave them that atmosphere. This led me to existing games and designs by other designers.
Sketches
The mood board gave me a good idea of what both futuristic and dilapidated look like. I paid attention to the choice of font, but also to the shape, so that the echo came across well as an image. I used jagged lines to emphasize antiquity and dilapidation, and combined them with a sleek, futuristic font to show technological progress.
In total, I created eight logos, two of which I refined further. I also designed a favicon that could be used for printed materials and merchandise.
Final
Now that the logo was finished, I wanted to present it on various items to show how it would look when used on merchandise. I chose a poster, a T-shirt, a key ring, and Instagram posts.
For the presentation, I used the color beige, because this earth tone evokes a sense of discovery and tranquility and fits well with the atmosphere of the logo and the products.
